A Bit About Me
Rebecca Falk is the Founder and Principal Consultant of Acceber Consulting, a boutique firm dedicated to helping organizations create clarity, accelerate momentum, and deliver meaningful outcomes. With more than 15 years of executive‑level experience in financial services, insurance, and customer‑centric organizations, Rebecca brings a rare blend of strategic insight, operational discipline, and human‑centered leadership.
Her career spans enterprise strategy, customer experience, transformation leadership, program and portfolio management, and organizational development. She has led complex, cross‑company initiatives; built and matured PMOs; redesigned customer journeys; strengthened operational performance; and guided leaders through high‑stakes change.
Rebecca is known for her ability to simplify complexity, align stakeholders, and turn strategy into action. She partners closely with executives and teams to solve problems that matter — whether that means modernizing operations, improving customer experience, leading transformation, or building leadership capability.
She holds an MBA from Iowa State University, a BS in Business Administration and Social Science, and certifications including PMP, Lean Six Sigma Black Belt, Change Management, and Forrester CX Professional.
At her core, Rebecca believes organizations thrive when leaders are aligned, teams are empowered, and customers feel valued. Acceber Consulting exists to help organizations achieve exactly that.
Work Experience
2020 - 2026
During her tenure at Farm Bureau Financial Services, Rebecca served as Director of Business Development, where she led enterprise‑level strategy execution, long term strategic plan and goals, and customer experience, transformation initiatives across the organization. She was responsible for shaping and driving complex, cross‑functional programs strengthening operational performance, improved customer and agent experiences, and aligned leadership around strategic priorities.
Rebecca built and matured governance structures, integrated portfolio management practices, and created unified frameworks for evaluating, prioritizing, and delivering work across technology, operations, and customer‑facing teams. She also led large‑scale onboarding and modernization efforts, partnering closely with executives, business leaders, and external vendors to ensure clarity, alignment, and measurable outcomes.
Her work at Farm Bureau solidified her reputation as a strategic integrator — someone who can simplify complexity, bring teams together, and deliver high‑stakes initiatives with discipline, transparency, and momentum.
2006 - 2020
During her 14‑year tenure at Wellmark Blue Cross and Blue Shield, Rebecca served in progressive leadership roles culminating in Director of Stakeholder Experience, where she led enterprise‑wide customer experience strategy, digital transformation initiatives, and large‑scale operational improvements. She was responsible for shaping the end‑to‑end experience for members, providers, employers, and agents, ensuring that customer needs, business goals, and operational realities were aligned. This included building secure digital mobile platforms for members, employers, providers, and key stakeholders.
Through establishing journey mapping, experience blueprinting, and voice‑of‑customer drove results with focus on win-win solutions for customers and operations. She partnered closely with technology, operations, clinical, and service teams to redesign critical journeys, reduce friction, and improve satisfaction while lowering cost‑to‑serve.
She also played a pivotal role in digital modernization, leading cross‑functional initiatives to improve self‑service capabilities, streamline onboarding, and enhance communication across channels. Her work included standing up new governance models, maturing project and portfolio management practices, and guiding leaders through complex change.
Known for her ability to bring clarity to ambiguity, Rebecca consistently aligned executives, empowered teams, and delivered measurable outcomes across customer experience, operations, and enterprise transformation. Her leadership at Wellmark laid the foundation for the strategic, customer‑centric, and execution‑focused approach she brings to Acceber Consulting today.
1994 - 2006
Rebecca began her career at Principal Financial Group, where she served in a variety of roles as part of Health Insurance, Mortgage Banking and Retirement Services businesses. In these role, she led operational excellence initiatives, process redesign efforts, and early digital experience strategy work that improved efficiency, reduced risk, and strengthened customer and advisor experiences.
Working across underwriting, servicing, retirement operations, and customer support functions, Rebecca applied Lean Six Sigma methodologies to streamline workflows, eliminate waste, and improve service quality. She facilitated cross‑functional problem‑solving sessions, built performance dashboards, and partnered with leaders to implement sustainable improvements that enhanced both operational performance and customer outcomes.
Rebecca also played a key role in vendor and partner management, helping the organization evaluate external partners, optimize vendor performance, and integrate new capabilities into core operations. Her work supported Principal’s efforts to modernize processes, strengthen compliance, and deliver more consistent experiences across mortgage and retirement channels.
Her time at Principal established the foundation for her career in transformation leadership — blending analytical rigor, customer‑centric thinking, and practical execution. These experiences continue to shape the structured, outcomes‑driven approach she brings to Acceber Consulting today.
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